VW ‘Safe Happens’ Commercials Work

USA Today reports (via) that the VW Safe Happens commercials (see my related post) are really paying off:

  • Requests for brochures up 37% at call centers
  • Requests for brochures up 56% on their website
  • Requests for dealer quotes are up 58%

I tend to agree with the quote in the article that the commercials are pretty shocking and that they really make you think about the safety of cars. I hope my Passat never meets up with the same fate as those Jettas.

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