VW ‘Safe Happens’ Commercials Work
Wednesday, May 3rd, 2006USA Today reports (via) that the VW Safe Happens commercials (see my related post) are really paying off:
- Requests for brochures up 37% at call centers
- Requests for brochures up 56% on their website
- Requests for dealer quotes are up 58%
I tend to agree with the quote in the article that the commercials are pretty shocking and that they really make you think about the safety of cars. I hope my Passat never meets up with the same fate as those Jettas.


